Question 1.
Using Conventions:
Number 1:
We showed a family moving into a new home. This is fairly common within trailers, especially those created within 21st Century. We wanted to use this convention and reflect the idea of a "modern family" as we show a single mum moving into a new house and trying to start a new life with her two boys. This hopefully has more of a surface realism and is more relatable to a family like this.
Number 2:
Using a final scare at the end of our trailer is common within almost every horror trailer. This is done for the main reason to leave a lasting impression on the audience, this is the last thing they see, therefore it needs to be good.
Number 3:
Having quick paced shots that builds up towards the end of a trailer is a common feature within trailers as this creates tension and couples well with the reveal of the title of the film at the end of the trailer. it also allows us to give an overall flavor of the narrative without giving away the plot.
Developing Conventions
Number 1:
Using a Yuri is an idea that is fairly new and draws on the paranormal genre of a "restless spirit" torturing its victims. We have developed this convention by taking the idea from Japanese and Korean horror and putting it into our trailer.
Number 2:
We have looked at one of the sub genres of our horror, Psychological. We thought it was important to draw from other films that showed madness and try and incorporate these elements within our trailer.
Number 3:
We repeat water iconography throughout our trailer to try and reinforce the theory of water being one of the most dangerous things in horror. We have tried to show this by connoting "darkness" and "mystery" with the water.
Challenging Conventions
Number 1:
We have used a male victim within our trailer instead of stereotypical "blonde, sexy female". This is unusual within horrors as "sex sells" however we feel that a 21st Century audience isn't as clear cut as "males only watch horror" which is why we have tried a different approach.
Number 2:
J/K horror is type of sub genre and we wanted to bring it to the British film scene. It is popular in Japan and Korean and is recently become popular in America so by prediction we can tell that it would have great success in the UK. We have broken conventions and used this sub genre within our film to create "Annika" as a sort of pioneer for this sub genres future within the UK.
Number 3:
We wanted to have an unusual twist to the way in which our victim is hurt and incorporated the idea of "self harm". This is an unusual idea within horror as normally there is a killer, in ours the killer is himself. We felt this targets a "hungry-for-more" 21st Century audience brilliantly.
Number 1:
We showed a family moving into a new home. This is fairly common within trailers, especially those created within 21st Century. We wanted to use this convention and reflect the idea of a "modern family" as we show a single mum moving into a new house and trying to start a new life with her two boys. This hopefully has more of a surface realism and is more relatable to a family like this.
Number 2:
Using a final scare at the end of our trailer is common within almost every horror trailer. This is done for the main reason to leave a lasting impression on the audience, this is the last thing they see, therefore it needs to be good.
Number 3:
Having quick paced shots that builds up towards the end of a trailer is a common feature within trailers as this creates tension and couples well with the reveal of the title of the film at the end of the trailer. it also allows us to give an overall flavor of the narrative without giving away the plot.
Developing Conventions
Number 1:
Using a Yuri is an idea that is fairly new and draws on the paranormal genre of a "restless spirit" torturing its victims. We have developed this convention by taking the idea from Japanese and Korean horror and putting it into our trailer.
Number 2:
We have looked at one of the sub genres of our horror, Psychological. We thought it was important to draw from other films that showed madness and try and incorporate these elements within our trailer.
Number 3:
We repeat water iconography throughout our trailer to try and reinforce the theory of water being one of the most dangerous things in horror. We have tried to show this by connoting "darkness" and "mystery" with the water.
Challenging Conventions
Number 1:
We have used a male victim within our trailer instead of stereotypical "blonde, sexy female". This is unusual within horrors as "sex sells" however we feel that a 21st Century audience isn't as clear cut as "males only watch horror" which is why we have tried a different approach.
Number 2:
J/K horror is type of sub genre and we wanted to bring it to the British film scene. It is popular in Japan and Korean and is recently become popular in America so by prediction we can tell that it would have great success in the UK. We have broken conventions and used this sub genre within our film to create "Annika" as a sort of pioneer for this sub genres future within the UK.
Number 3:
We wanted to have an unusual twist to the way in which our victim is hurt and incorporated the idea of "self harm". This is an unusual idea within horror as normally there is a killer, in ours the killer is himself. We felt this targets a "hungry-for-more" 21st Century audience brilliantly.
Our Poster:
We developed conventions of horror by using a white/grey background on our poster instead of the stereotypical dark colours. We broke conventions by revealing our killer fully on our poster instead of keeping her hidden, as we felt that we could generate a "fear of Annika" before the film has been released.
Our Magazine:
We have a strong contrast between our magazine and our poster with the darker background in this however, we have strong branding references by using the same font and using the same "shh" pose throughout all three of our mediums. We tried to use "stand out" colours (red and yellow) to make certain points of our magazine jump out off the darker coloured page.
Inspiration from The Grudge 2004:
We took inspiration from this poster as they use their "Yuri" on their poster. We also did this so that our audience can familiarize themselves with our Yuri and therefore develop an understanding of Annika before they see the film.
Inspiration from Sinister 2012:
We liked how this poster really stood out from the rest with the harshness of the white colour. This is unusual within horror, however we felt it really worked. We wanted to reflect this cracked background and hopefully make our poster stand out and to be as successful as theirs.
Inspiration from Total Film Magazine Front Cover:
We liked how the text ran down the side of the front cover and we felt we wanted to reflect this. The text really stood out and we liked how it didn't detract away from the main image.
Inspiration from Empire Magazine Front Cover:
We liked how the banner on this front cover was on a slant yet still looked smart and clean cut. We also liked how the image on the banner fitted in nicely and allowed us to incorporate other media texts.
We developed conventions of horror by using a white/grey background on our poster instead of the stereotypical dark colours. We broke conventions by revealing our killer fully on our poster instead of keeping her hidden, as we felt that we could generate a "fear of Annika" before the film has been released.
Our Magazine:
We have a strong contrast between our magazine and our poster with the darker background in this however, we have strong branding references by using the same font and using the same "shh" pose throughout all three of our mediums. We tried to use "stand out" colours (red and yellow) to make certain points of our magazine jump out off the darker coloured page.
Inspiration from The Grudge 2004:
We took inspiration from this poster as they use their "Yuri" on their poster. We also did this so that our audience can familiarize themselves with our Yuri and therefore develop an understanding of Annika before they see the film.
Inspiration from Sinister 2012:
We liked how this poster really stood out from the rest with the harshness of the white colour. This is unusual within horror, however we felt it really worked. We wanted to reflect this cracked background and hopefully make our poster stand out and to be as successful as theirs.
Inspiration from Total Film Magazine Front Cover:
We liked how the text ran down the side of the front cover and we felt we wanted to reflect this. The text really stood out and we liked how it didn't detract away from the main image.
Inspiration from Empire Magazine Front Cover:
We liked how the banner on this front cover was on a slant yet still looked smart and clean cut. We also liked how the image on the banner fitted in nicely and allowed us to incorporate other media texts.